About Us

Founded by artist and activist Guylaine Conquet, Just Afro Inc. was born from lived experience and a deep belief: hair is heritage, not a handicap. For too long, our natural hair, our Afros, braids, twists, locs has been policed and punished. From children being sent home for their hairstyles to professionals denied jobs for wearing their hair naturally, hair discrimination is real, and it is global. Behind the pressure to conform lies an industry pushing harsh chemicals that put our health at risk with studies linking relaxers and straighteners to cancer, fibroids, and more. At Just Afro Inc., we say: Enough. We are a global nonprofit on a mission to end hair discrimination and raise awareness about the hidden dangers of chemical hair products, injustices that too often target Black communities and people of African descent everywhere.

Our Mission

The core objective of Just Afro Inc, is to create a world where no one is discriminated against for wearing their natural hair, in schools, workplaces, public life and where Afro-descendant communities are fully informed about the health risks of harsh chemical hair products.

Deliver accessible education on the history and reality of hair discrimination and the health impacts of relaxers and chemical straighteners.

Celebrate the beauty, heritage, and power of Afro hair through exhibitions, youth programs, and global storytelling.

Support and expand legal protections, fighting for hair equality across the U.S. and beyond.

Raise Awareness

Promote Cultural Pride

Advocate For Policy Change

Our Impact

Free community sessions on the history of hair discrimination, natural hair care, and the health risks of chemical hair straighteners.

Exhibitions and community events celebrating hair as identity and resistance.

Research, writing, and publishing apowerful book sharing hair storiescultural roots, and solutions, as well as launch events.

Educational Workshops

Public Art And Storytelling

Bookmaking

Supporting and expanding legal protections and raising awareness of community rights.

Policy Advocacy

School-based partnerships and activities for students, parents, and teachers to combat stigma and promote self-acceptance.

Youth Programs

Get Involved

Join the Movement, Attend a workshop, Host an art event, Share your hair story, Support protective laws in your community, Donate to help us expand our reach. The fight against hair discrimination is a fight for human rights, health, and cultural freedom. Let’s raise our voices and our curls, coils, and locs higher than ever before. But most importantly stand with us.

We’re not just celebrating hair , we’re reclaiming history, health, and humanity.

Every strand tells a story.
Every curl is a protest.
Every loc is a legacy.

By getting involved, you’re helping to build a world where natural hair is seen, respected, and protected.

This isn’t just a campaign
it’s a cultural shift, and you are part of it.

Fill the form below to get in touch, join a workshop, or learn how you can support the cause.